Celebrating 10 years of fashion in 2015, Melbourne based designer Lucy Laurita’s Women’s Wear label Leiela continues to evolve. Derived from the Italian Lei e La meaning ‘There She Is’, Leiela’s high fashion style encapsulates timeless Hollywood Glamour dresses with a sophisticated edge.

Incorporating luxury fabric, soft silk and satin, georgette and ornate beaded fabric, each Leiela gown is designed with a refined elegance and luxury in mind. From a stunning bridal collection and evening wear range to spring racing and glamorous cocktail attire – Leiela brings a touch of Hollywood glamour to any occasion.

Lucy has dressed a number of well-known personalities including two-time Helpmann award winner Verity Hunt-Ballard from theatre productions Mary Poppins and Sweet Charity, Lisa Marie Parker from Cats, Amanda Harrison and the stars of Wicked and Doctor Zhivago and Australian Opera singer Silvie Paladino. Lucy has dressed Andre Rieu’s lead soprano Mirusia Louwerse and Opposition Leader’s wife Chloe Bryce-Shorten, just to name a few. Most recently Real Housewives of Melbourne’s Pettifleur Berenger was seen wearing Leiela dresses on screen for the hit TV show, red carpet appearances and the 2015 TV Week Logie Awards. Leiela dresses have graced the stage at Do You Hear The People Sing (Tapei), Carols by Candle Light, Miss Universe and Miss World. Images can be found in Media Gallery.

Leiela’s formal dresses are frequently photographed for fashion editorials and have been shot by internationally acclaimed photographer Maurice Rinaldi. Leiela has featured in print and online publications including Cosmopolitan Bride, Australian Fashion Trends, Studio Brides, Woman’s Day, TV Week, Fashion TV Australia and most recently Fashion Observer Magazine.

Lucy’s passion for the creative community and collaboration led to branching out into the event industry with ART du JOUR by Leiela. Lucy’s natural talent of connecting with people, her can-do attitude and thirst for creative challenge sets her apart to offer a unique event management and promotion service. ART du JOUR by Leiela proudly supports youth charity Kids Under Cover.

Leiela Women’s Wear is available in selected boutiques across Australia, and a recently launched Etsy store where Leiela editorial dresses are sold at a fraction of the retail cost. Shop or hire now. Fabrics, trims, accessories and gifts can be purchased for a personalised touch of Leiela. Simply visit Shop Now at the top of the site.

Please contact info@leiela.com for any further information or wholesale enquiries.