The excitement begins with Staging Glamour!

Ladies and gents, well, mostly ladies, as you can probably already tell, we’re pretty excited to announce our event Staging Glamour! If you haven’t heard about it, then you better head over to our information page right now, we dare in, in face, we double dare you!

This event is a part of the very exciting L’Oreal Melbourne Fashion Festival which starts on the 8th of March. But we’re sure you fashionable ladies already have it noted in your dairies!

Now we just want to give a shout out to our beloved facebook page. We really want to start to get to know the women who make Leiela possible, and that’s you guys, the support. So if you can head over there and click ‘like’, we’d really appreciate it. And there’s something in it for you! Because by clicking ‘like’, you’ll get all the latest info on Leiela, which includes the dirty details on Staging Glamour‘s five top secret locations. And yes, that means you’re one step closer in becoming one of the lucky ladies to feel like a celeb for the day and receive a fabulous head-to-toe make-over.

Share your red carpet awkward moments. Have you had a bit of a stumble in your favorite too-high-to-but-totally-worth-it-stilettos? Or maybe you’ve had your very own Janet Jackson nip-slip? Spill your secrets ladies, there’s no judgement here!

[Image via royalty free corbisimages.com]

Out In Full Color

Leiela showcased a collection of full color floral bouquet inspired outfits, complimented by Bonnie Evelyn Headwear for The Melbourne Cup Designer Awards 2011. Hair & Make-up styled by team from The Academy Of Make-Up. Beautiful imagery by Dylan Lark Photography.   

Summer Sample Sale

dylanlarkphotography

Vintage Concept Shoot

I have had this idea bouncing around in my head for some time now, it is the type of image that I think would greatly benefit from a strong stylist, however this first shoot is simply to get the idea out and to start the evolution of the concept.

So here are  the final three images from the shoot…

Ok, and here’s how I did it…

The setup:

1. Camera tethered to lappy

2. Garment being held by a ladder suspended over the studio area, then with clips attached to fishing line. I wanted to use safety pins to hold the fabric in a better position however couldn’t find any at the time.

3. Speedlite with softbox, supported by a light stand that is wedged into another ladder (as I don’t have a boom type stand), the flash is connected to the camera via pocketwizards, (mini TT1 & flex TT5). I have the soft at such an angle so as to through a shadow of the garment onto the floor in view, which I find more realistically creates the sense of the clothing floating in space.

4. White 3 X 5m backdrop by Fotobestway. This backdrop is a good example of the need to try something before you buy. While it probably doesn’t come across in the above photo, the material of the backdrop is quite light and there are slight ripples throughout the entire surface, this is due to how is has been stored rolled up and also how it is sitting on the support. The problem is that because it is such a light material, such ripples cannot be pulled out and flattened. Now this wouldn’t be such a problem if using a full studio lighting setup and shooting high key style portraits or something similar with the background properly lit, however in this situation with a single light source, and the need to retain the shadow, a smoothly backdrop would have saved quite a bit of time in post. Oh well, we shall press on…

Here’s the first image, straight from camera…

1/20 @ f/11  57mm  ISO200

Originally I had the soft box at a lower angle, only slightly above parallel to the garment, however this didn’t create the shadow that I wanted, I then moved to light source higher to cast the objects shadow onto the floor slightly behind and to the right of frame.

And in post..

1. Cropped to 4×5 ratio, (I feel that this ratio ties in with the theme of the image), brightness levels altered in ACR to create more mood.

2. Clean up of fishing line & clips, smoothing of background.

3. Added black and white filter layer with coloured tint, some light D & B

4. Textured background added, masked dress so as not to be covered.

I sourced the textures for this shoot from here.

5. Final image- curves layer added for slight contrast enhancement as well as a vignette layer created by using a layer mask over a curves layer.

My processing for the other two images is very similar to this first so I wont worry with the individual steps for them.

I experimented with having a pair of shoes on the floor below the dress but couldn’t find a natural looking position for them,  perhaps with a stylist this concept could be stretched to a whole outfit and not just the one piece. I could also see movement being employed into the garment, rather than just a stationary pose such as this.

As I mentioned early in the post, this shoot really was to get the idea out of my head and onto the screen for it to develop further, and any critique would be appreciated.

About dylanlarkphotography

Melbourne born and based, freelance photographer. Having studied BA Photography at RMIT University, Dylan now shoots predominantly in fashion and product fields, dabbling in fine art landscape and wildlife. Past clients include Law Institute of Victoria, Pentair Water/Onga, Leiela Ladies Evening Wear, Trend Construction, Avanti at Witchmount, and more.

Paralympic Fashion Fundraising

 

A great night out of fun, fashion and fundraising.

Supporting a paralympian achieve her dream of representing her country on an international stage.

ALL FOR THE KIDS

 L’Oreal, Runway & Chefs specialties.

Made a great day out for the ladies who came in support of the Royal Children’s Hospital Charity Luncheon at Crown Palladium.

More than 800 women attended the event on August 17. The room was elegantly decorated with pink floral bouquets on the tables, L’Oreal gift bags on every seat and a catwalk that went through the centre of the venue.

The models adorned the catwalk showcasing Leiela’s Spring Collection, full of color and signature had crafted designs. Leiela opened the show with glamorous fully beaded silk gowns followed by flowing printed silk dresses which were applauded by all.

The Children from Bev Palmer Dancers closed the show and stole the hearts of the audience with their gorgeous dance routine.

Attentively Detailed

Last minute preparations for the L’Oreal Paris Fashion Luncheon.
It’s always a mad rush before a collection launch. Fashion is a fast-paced
industry and attention to detail is imperative.

Need to get to Crown Palladium for a quick discussion about the
collection with stylist Christopher Horne who will then organise the model
selection process.

Leiela has created the clothes and set the mood, now backstage
before the parade is where it all comes together. The make-up artists and
stylists attentively amplify the collection with their artistry and determine
how the models hit the cat walk.

Leiela Taking you behind the scenes to Catwalk Creations

Designer Brand Leiela Ladies Evening Wear takes you into their Melbourne studio giving you an insight to how Designer Lucy Laurita and Assistant Sara Crewther work to put together show stopper formal wear for the catwalk.

Leiela is all excited about spring!

Bright colours, textured silk fabrics, outstanding prints, fluid silhouettes, as well as the launce of the new much anticipated Paloma pant is what will be on show next week at the L’Oreal Paris Fashion Luncheon. 

An array of elegant dresses and glamourous bridal gowns will be showcased in support of this great cause, to raise much needed funds for the Melbourne Royal Children’s Hospital.   

L’Oreal Paris Fashion Luncheon 2011

Get Behind a great cause whilst enjoying a fantastic day out viewing the latest Spring Collections.  What Shapes and Colors would you like to be wearing this Spring?

 

Royalty/ Hollywood Glamour- Real Life Availability

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